No retainers · No shared leads · No fluff

Your phone,
ringing all day.

Your site. Your ads. Your leads. The Engine Room runs Google + Meta for you — without the retainer, without sharing leads with three other contractors, and without working your nights.

No credit card Live in 15 minutes Cancel any time 100% of leads are yours
Tradesman at a job site cutting steel
LM
New lead
Lisa M.
Quote request
Calls today
0+3
Spec sheet · CoreLaunch v1
0m
to live
Site + ads deployed
0
retainers
No setup fees ever
100%
lead ownership
Exclusive, never shared
0
plan
$99/mo + 12.5%

Built on the platforms you already trust

Google AdsGoogle Ads
MetaMeta Business
StripeStripe
Google AnalyticsGoogle Analytics
Rent or Own

Stop building someone else's business.
Own the asset.

Paying an agency, buying shared leads, or waiting on word-of-mouth — every option builds someone else's business, or doesn't build anything at all. CoreLaunch builds yours.

The Old Way

Agencies, shared leads, or hoping the phone rings

  • ×Pay a $2.5k+/mo agency retainer before a single ad runs
  • ×Or buy shared leads — same homeowner sold to 3 others
  • ×Or wait on word-of-mouth that's great until next week is empty
  • ×Their accounts. Their reports. Their data. Their leverage.
  • ×Stop paying anyone — lead flow drops to zero overnight
Own Your Asset

CoreLaunch

  • Every lead is yours. Exclusive. Never shared.
  • Your site. Your ads. Your phone number on the form.
  • Flat $99/mo platform fee + 12.5% management fee on ad spend.
  • Your domain, your data, your customer list — all yours
  • Cancel any month. Keep everything you built.
Start the Engine Room — Free →

60 seconds · No credit card · Cancel anytime

Tradesman grinding metal with sparks flying
Construction worker in safety gear on a rooftop
Electrical tradesperson working at height on a utility pole
Day in the life

A typical Tuesday.
The Engine Room runs. You work.

The engine logs every action. You see the result — the phone ringing, the inbox filling. Five moments from one real-world Tuesday:

4:00 AM · engine
Engine reallocates
Pulls $40 from a slow Meta campaign, pushes it to Google's top-converting search term.
5:30 AM
Two leads, waiting
Already in the truck. Coffee in the cup-holder. Two new leads came in overnight.
9:15 AM
Instagram text
Homeowner in the next neighbourhood saw your ad last night. Wants a quote by Friday.
2:30 PM
On-site call
Phone rings between runs. Pick up, book the estimate for next week.
6:00 PM
Booked tomorrow
Four qualified leads. Dashboard's there if you want to look — most days you won't.
Inbox · 6:00 PM4 new
LM
Lisa Morrison7:42 AM

Hi — need a quote for a new HVAC system. House is around 2400 sqft.

TB
Tom B.8:18 AM

Can you come take a look at my roof this week? Had a leak over the weekend.

ST
Sarah T.9:15 AM

Got your ad on Instagram — is this what it would cost for...

DR
Dave R.Yesterday

Looking to get a quote for a water heater replacement.

Engine Room · live console

The machine is running.
Somewhere in your zip code, right now.

Every CoreLaunch account is one node on the same engine. Here's what the engine is doing across the network this hour.

Calls / hr · fleet+18%
247last 60 min
Cost / lead · trade-weighted−$3.20
$147-day avg
Budget routed · todayauto
62 / 38G : M
GoogleMeta
Quote requested·HVAC·Edmonton, AB7m
Phone call·Plumbing·Calgary, AB12m
Form submission·Roofing·Saskatoon, SK23m
Search-term cull·Engine Room·31m
Budget reroute·Engine Room·+$40 Search44m
Quote requested·Electrical·Winnipeg, MB58m
Phone call·Landscaping·Spokane, WA1h 2m
New page shipped·SEO Engine·+1 city page1h 18m
Phone call·HVAC·Boise, ID1h 31m
Form submission·Auto Repair·Red Deer, AB1h 44m
Quote requested·HVAC·Edmonton, AB7m
Phone call·Plumbing·Calgary, AB12m
Form submission·Roofing·Saskatoon, SK23m
Search-term cull·Engine Room·31m
Budget reroute·Engine Room·+$40 Search44m
Quote requested·Electrical·Winnipeg, MB58m
Phone call·Landscaping·Spokane, WA1h 2m
New page shipped·SEO Engine·+1 city page1h 18m
Phone call·HVAC·Boise, ID1h 31m
Form submission·Auto Repair·Red Deer, AB1h 44m

Sample view of what the Engine Room shows you in production — lead toasts, fleet-wide cost-per-lead, and Google/Meta budget allocation. Anonymised to city / trade.

Why this matters

You didn't start your business
to chase work online.

You started it to build something. To do good work. To make a living on your terms.

More steady leads means less stress about next month. It means saying no to the bad jobs. It means actually making it to your kid's Saturday game — without worrying about where the next call is coming from.

NR
Northern Ridge Roofing
SponsoredEdmonton, AB
Booked your roof inspection yet? We're scheduling free quotes across Edmonton this week — most appointments take under 20 minutes.
Aerial photo of a freshly installed shingle roof on a suburban home
northernridge.ca
Free roof inspection · Same-week appointments
184
23 comments11 shares
The engine targets jobs, not clicks

Built for $3,500 transmissions.
Not $30 oil changes.

Cheap clicks are easy. Profitable jobs are the work. The Engine Room routes your budget into the channels that pull the homeowners ready to buy — not the tire-kickers shopping for the cheapest price.

  • High-intent searches: "water heater leaking," "emergency tree removal"
  • Tracks every call + text + form back to the ad that fired it
  • Auto-rebalances weekly toward the channels delivering cheaper leads
  • Bigger budgets unlock more channels — automatically
Budget tiers · what fires at each spend

Spend grows, channels grow.

Starter< $1k/mo

Search-only on Google

Highest-intent searches only. Catches the homeowners who already know what's broken and are ready to call someone today.

Google Search
Remarketing$1k–$2k/mo

+ Meta retargeting

Same Google Search, plus retargets the homeowners who clicked your site but didn't call back — usually the highest-converting ads on the whole stack.

Google SearchMeta Retargeting
Scale≥ $2k/mo

+ Google smart-targeting + Meta hunting

Same setup the big dealership chains use to fill their bays. Google goes hunting on YouTube, Maps, and Discover. Meta runs your ad on Facebook and Instagram — chasing new homeowners, not just the ones who already searched.

Google SearchGoogle + YouTube + MapsMeta RetargetingFacebook + Instagram

Switch tiers any time by changing your ad budget. The Engine Room re-routes within 24 hours.

Mechanic refilling motor oil on a car engine
How cheap is this, really?

See what you'd pay vs. an agency.

Slide your monthly ad budget. We'll show your total cost — and what a typical agency would charge you for the same work.

Your monthly ad budget
$1,000/mo
CoreLaunch total
You
$224/mo
  • Platform fee$99
  • Management (13% of ad spend)$125
  • Ad spend (your card · Google & Meta)$1,000
Typical agency
Not you
$3,000/mo
  • Retainer$2,500+
  • Setup & creative feesOften extra
You'd save
$2,776/mo· $33,312/yr
Start saving →

Agency retainer assumes $2,500–$5,000/mo, the typical North-American range for a small-business marketing retainer. No setup fees, no contracts, and no creative add-ons on our side — ever.

How it works

Three steps to your first lead.

From signup to live campaigns — in the time it takes to finish a coffee.

📋
01

Tell us about your business

Name, trade, city, brand colour. 90 seconds. No tech skills needed.

💰
02

Set your ad budget

You pick the monthly amount. Minimum $500. Adjust it any time.

📞
03

Go work. The phone rings.

The Engine Room runs in the background. Open it if you want to see the budget splits, generated ads, and pipeline. Most days you won’t.

Algorithmic SEO Deployment

Your site doesn’t sit. It compounds.

Every month, the Engine Room writes and ships a new page on your site, targeted at the searches your highest-value customers actually type. Your site gets stronger every month — you don’t lift a finger.

Outranks the chains in your zip code

Built from day one to win Google's local results — when someone in your area searches your trade, you show up before the national chains and the directory sites.

A new page every month, written for you

The Engine writes a fresh trade-specific page each month — "emergency water heater replacement," "24/7 drain unclogging" — and ships it to your site. The pages catch the homeowners actively searching for the work you want.

Loads in under a second

Slow sites lose customers and lose Google rankings. CoreLaunch sites are built lean from the ground up — they load fast on a beat-up phone with one bar of LTE, the way most homeowners actually find you.

"Plumber near me" — and you're #1

Your city, your trade, your service area. The Engine builds pages around the exact phrases homeowners use when they're ready to call someone today, not next week.

Scale

Built for one truck.
Built for two hundred.

The same engine routes a $500/mo solo plumber and a $20k/mo HVAC operation — different channel mix, different volume of leads, same automation doing the work. The bigger you spend, the more signal the engine has — and the sharper it gets.

Solo / one truck
$500–$1,000/mo

Google Search captures the homeowners ready to call today. Phone rings 5–15× a week, depending on your trade and zip code. The whole stack runs without you touching it.

Small fleet (2–5 trucks)
$1,000–$3,000/mo

Search + Meta retargeting + the start of Google PMax. The Engine starts hunting net-new homeowners across YouTube and Display, not just the ones who already typed your trade into Google. Lead volume scales linearly with spend.

Multi-truck fleet (5+)
$3,000+/mo

The whole spread — Google Search, YouTube, Facebook, Instagram, Maps. Every Monday we move the money to whatever's bringing the cheapest calls. At this spend level the engine also kills the junk searches, skips the tire-kicker neighbourhoods, and bids more on the times of day that actually book — the kind of calls a media buyer makes, but applied across every contractor running CoreLaunch in your trade.

The thesis

The engine doesn't get worse at scale. It gets sharper. Most “software vs agency” products tap out at a few thousand a month — past that you supposedly need some guy in a cubicle tweaking the campaign every Tuesday. We disagree. The more contractors we've got running, the more we know about which clicks book jobs and which waste money — in every trade, in every city. A human reading reports can't keep up.

Plays well with your stack

Already on ServiceTitan?
Every lead pushes there.

You don't have to run a second dashboard. Connect your existing CRM in 60 seconds, and every form submission lands in your dispatch software the second the homeowner hits Submit.

Live
ServiceTitan
Lead lands in your dispatch tab
Live
Jobber
New client in your Jobber inbox
Live
Jobber Pro
Same as Jobber — for Pro accounts
Live
Housecall Pro
New customer in your job feed
Live
GoHighLevel
Drops into your contacts
Live
Zapier
Plug into 6,000+ other apps
Live
Custom hook-up
We post the lead to any link you give us

Every lead carries the same info — name, phone, email, what they want done, and which ad they came from. You'll see test-lead status, last sync time, and any errors live in Settings.

See how the CRM push works
Start the Engine Room — Free →

60 seconds · No credit card · Cancel anytime

Where your money actually goes

The old way vs.
the CoreLaunch pipeline.

Same goal — more booked jobs. Three different price tags, three different speeds, three very different ownership stories.

Marketing agency retainer

$2,500–5,000/mo
+ your ad spend
Speed2–6 weeks to launch
OwnsTheir account, their reports
SetupManual build by a junior
Ad managementAccount manager + reports
CreativeCharged per round
Lead ownershipTheir CRM, their dashboard
Cancel30–90 day notice

Shared-lead platforms

$50–100 per lead
shared with 3-4 others
SpeedInstant — and that’s the problem
OwnsTheir brand, their data
SetupProfile page on their site
Ad managementNone — they sell the lead
CreativeN/A
Lead ownershipTheir lead, sold 3-4 times
CancelLeads stop instantly

CoreLaunch pipeline

$99/mo + 12.5%
ad spend on your own card on Google & Meta
Speed15 minutes to live
OwnsYour site, your ads, your leads
SetupBuilt by the engine in 15 minutes
Ad managementMoney shifts to what's working, weekly
CreativeAds built from your job photos
Lead ownership100% yours, exclusive
CancelOne click, keep everything
← How CoreLaunch works
Pricing

One plan. One price.

You always know what you're paying — and what you're getting.

$99/mo
+ 12.5% management fee on ad spend

Local currency at signup (CAD in Canada, USD in the US). Ad spend goes on your card on Google & Meta — we never custody it. The 12.5% management fee is billed monthly in arrears based on what your accounts actually spent, capped at $2,500/mo regardless of budget.

You keep 100% of your leads — exclusive, never shared
Professional website, deployed by the engine
Google Ads — tier-routed and optimised
Facebook & Instagram ads
Monthly SEO content, auto-published
Every call & text tracked back to the ad
No contracts, cancel any month
Live in under 60 seconds
Get Started — Free →

No credit card required. Cancel anytime.

Questions?

Straight answers to what people ask before signing up.

Will my leads be sold to other contractors?+
No. Ever. Every lead that comes through your CoreLaunch site is yours and only yours — exclusive, never shared, never resold. You own the form, the ad account, and the data.
Do I have to talk to anyone to set this up?+
No. There's no account manager, no onboarding call, no monthly Zoom. The wizard is 90 seconds. After that the Engine Room runs itself. Email support is there if something breaks.
Will I have to learn another dashboard?+
No. The Engine Room runs autonomously the moment you finish signup. The dashboard is there if you want to look under the hood — see the budget splits, generated ads, and pipeline. Most days you won't open it.
Do I need any tech skills to use this?+
None. You fill in your business name, trade, city, and brand colour. That's the whole setup. Everything else is handled automatically.
What's the minimum ad budget?+
$1,000/mo on ads. Below that, Google and Meta can't gather enough data to optimise — your cost-per-lead stays 3-5× what it should be and you'd churn at month 2 blaming the software. We refuse to set you up to fail. Wait until you can commit $1k and the math works.
How fast will I actually start getting leads?+
Your site and campaigns go live in under 60 seconds. Most contractors see their first inbound calls or enquiries within the first few days — depending on your market and how competitive your trade is.
What happens if I cancel?+
Nothing bad. You keep your website files and all your lead data. If you registered a domain through us, it's yours to keep or transfer. Cancel in one click, no questions asked.
How is this different from a marketing agency?+
Agencies are built around account managers and monthly retainers. CoreLaunch is software infrastructure — the campaigns are deployed and managed by the Engine, not by a human reading off a script. Faster, cheaper, and you own everything.
Do I need to have a website already?+
Nope. We build one for you as part of your signup. Clean, professional, designed to turn visitors into calls. If you already have a site you want to keep, you can point your ads at that instead.

Start the Engine.
Get your phone ringing.

60 seconds to live. Leads start coming the same day. No card, no contract, no catch.

Start the Engine Room →
✓ No credit card✓ Live in 60 seconds✓ Cancel any time✓ You own your leads